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, Liste des travaux THESE DE DOCTORAT

Y. Bernard, La perception du prix des produits tout à fait nouveaux : Vers un prix de référence interne construit. Le cas des services de musique à la demande sur Internet, sous la direction du Professeur Patrick Hetzel, 2005.

A. Lecture,

Y. Bernard, La netnographie : une nouvelle méthode d'enquête qualitative basée sur les communautés virtuelles de consommation, Décisions Marketing, vol.36, pp.49-62, 2004.

Y. Bernard, L'étiquetage environnemental des produits en magasin, pp.63-83, 2009.

Y. Bernard, Et si les prix n'étaient pas toujours des chiffres dans la tête du consommateur ? L'apport de la ligne numérique mentale, 2013.

Y. Bernard and S. Zarrouk-karoui, Reinforcing Willingness to Buy and to Pay Due to Consumer Affinity towards a Foreign Country, International Management Review, vol.10, issue.2, pp.57-67, 2014.
URL : https://hal.archives-ouvertes.fr/hal-01315743

Y. Bernard, L. Bertrandias, and L. Elgaaied-gambier, Shoppers' grocery choices in the presence of generalized eco-labelling, International Journal of Retail & Distribution Management, vol.43, issue.4/5, pp.448-468, 2015.
URL : https://hal.archives-ouvertes.fr/halshs-01235674

Y. Bernard and S. Zarrouk-karoui, L'effet du pays d'origine sur le consentement à payer : quand on aime, La Revue des Sciences de Gestion

Y. Bernard, L. Godard, and M. Zouaoui, forthcoming) The effect of CEOs' turnover on the Corporate Sustainability Performance of French firms, Journal of Business Ethics, issue.2

A. Lecture,

Y. Bernard, en révision majeure) La mise en récit de l'offre par le site marchand positionné sur une sous-culture religieuse : Le cas d'un e-distributeur de musique évangélique, Revue Française de Gestion

A. François-lecompte, L. Bertrandias, and Y. Bernard, révision mineure) The Environmental Labelling Rollout of Consumer Goods by Public Authorities: Analysis of and Lessons Learned from the French Case, Journal of Cleaner Production, issue.3

. Communications-&-colloques-donnant-lieu-a-actes,

Y. Bernard, La Netnographie : une application de l'ethnographie au cas des communautés de consommation en ligne. Actes du colloque MSTM, IUT de Bayonne, 15 et 16 mai, pp.1-17, 2003.

Y. Bernard, Une recherche exploratoire autour de la musique à la demande : l'influence des services gratuits en ligne sur la perception du prix des produits musicaux, 2003.

, Actes de la journée de recherche prix, consommation et culture(s), IAE de Tours, vol.16, pp.81-100

Y. Bernard, Les connaissances sémantiques des prix : existence et rôle dans le processus de formation des prix de référence internes. Actes du 23e Congrès international de l'AFM, 2007.

V. Roxin and Y. Bernard, Etiquetage collaboratif et nuages de mots : Quels apports pour les sites marchands ? Actes de la 6ème journée nantaise de recherche sur le e-marketing, vol.14, 2007.

Y. Bernard, Se souvenir des belles choses" : Vivre des expériences de souvenir au sein d'une communauté virtuelle de consommateurs, Une étude exploratoire sur un forum de passionnés de matériel informatique, pp.17-19, 2008.

L. Bertrandias, L. Elgaaied, and Y. Bernard, Are consumers really decided to make green choices? Explaining the perceived environmental harmfulness / behaviour consistency, Proceedings of the 41st European Marketing Academy Annual Conference, 2012.
URL : https://hal.archives-ouvertes.fr/halshs-00743485

Y. Bernard, L. Bertrandias, and L. Elgaaied, L'efficacité de l'étiquetage environnemental : résultats d'une étude quasi-expérimentale exploratoire, Actes du 28e Congrès international de l'AFM, pp.9-11, 2012.

Y. Bernard and L. Godard, Les dirigeants influencent-ils la diffusion d'informations sur la RSE ? Actes de la 12ème Conférence Internationale de Gouvernance de l'AAIG, 2-3 mai, 2013.

Y. Bernard and S. Zarrouk-karoui, Renforcer les intentions d'achat et les consentements à payer grâce au sentiment d'affinité du consommateur envers un pays étranger, Actes du 29e Congrès international de l'AFM, pp.16-17, 2013.

L. Elgaaied, Y. Bernard, and L. Bertrandias, L'endossement de responsabilité, une clé de l'efficacité des étiquettes environnementales, Actes du 29e Congrès international de l'AFM, pp.16-17, 2013.

Y. Bernard, Les albums de musique évangélique : des racines et des ailes. Actes des 12èmes Journées Normandes de Recherche sur la Consommation, pp.28-29, 2013.

Y. Bernard, L. Godard, and M. Zouaoui, L'impact des changements de dirigeants sur la performance RSE des entreprises françaises cotées, 2014.

Y. Bernard, L. Godard, and M. Zouaoui, Effet des changements de dirigeant sur la performance RSE des entreprises cotées : Le cas français 1999-2011, Actes du Congrès des IAE, pp.10-12, 2015.

Y. Bernard, L. Godard, and M. Zouaoui, The effect of CEOs' turnover on the CSP of French firms. Actes de la 15ème Conférence Internationale de Gouvernance de l'AAIG, pp.17-18, 2016.
URL : https://hal.archives-ouvertes.fr/hal-01447310

Y. Bernard, L. Bertrandias, and L. Elgaaied, L'impact de la notoriété perçue d'une problématique environnementale sur l'intention de modifier sa consommation, Actes du 32e Congrès international de l'AFM, pp.18-20, 2016.

, et 2) Marketing et Management International, Coordinateur du Master 1 Management, 2008.

D. Mai, Assistant de rédaction de la revue Décisions Marketing Relecteur ad hoc pour les revues : ? Recherche et Applications en Marketing (CNRS 2 -FNEGE 2) ? Décisions Marketing, 2009.

, Journal of Cleaner Production (FNEGE 3) ? Journal of Consumer Marketing (CNRS 4 -FNEGE 4) ? Revue Française du Marketing (FNEGE 4) ? Recherches Qualitatives Relecteur régulier pour les Congrès Internationaux de l'AFM depuis, 2011.

, Management International -Master, vol.1

, Marketing -Master 2 AE, Licence 3 éco-gestion Management International des Affaires -Licence 3 Eco-Gestion