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, Liste des travaux THESE DE DOCTORAT
La perception du prix des produits tout à fait nouveaux : Vers un prix de référence interne construit. Le cas des services de musique à la demande sur Internet, sous la direction du Professeur Patrick Hetzel, 2005. ,
,
La netnographie : une nouvelle méthode d'enquête qualitative basée sur les communautés virtuelles de consommation, Décisions Marketing, vol.36, pp.49-62, 2004. ,
L'étiquetage environnemental des produits en magasin, pp.63-83, 2009. ,
Et si les prix n'étaient pas toujours des chiffres dans la tête du consommateur ? L'apport de la ligne numérique mentale, 2013. ,
Reinforcing Willingness to Buy and to Pay Due to Consumer Affinity towards a Foreign Country, International Management Review, vol.10, issue.2, pp.57-67, 2014. ,
URL : https://hal.archives-ouvertes.fr/hal-01315743
Shoppers' grocery choices in the presence of generalized eco-labelling, International Journal of Retail & Distribution Management, vol.43, issue.4/5, pp.448-468, 2015. ,
URL : https://hal.archives-ouvertes.fr/halshs-01235674
L'effet du pays d'origine sur le consentement à payer : quand on aime, La Revue des Sciences de Gestion ,
forthcoming) The effect of CEOs' turnover on the Corporate Sustainability Performance of French firms, Journal of Business Ethics, issue.2 ,
,
en révision majeure) La mise en récit de l'offre par le site marchand positionné sur une sous-culture religieuse : Le cas d'un e-distributeur de musique évangélique, Revue Française de Gestion ,
révision mineure) The Environmental Labelling Rollout of Consumer Goods by Public Authorities: Analysis of and Lessons Learned from the French Case, Journal of Cleaner Production, issue.3 ,
,
La Netnographie : une application de l'ethnographie au cas des communautés de consommation en ligne. Actes du colloque MSTM, IUT de Bayonne, 15 et 16 mai, pp.1-17, 2003. ,
Une recherche exploratoire autour de la musique à la demande : l'influence des services gratuits en ligne sur la perception du prix des produits musicaux, 2003. ,
, Actes de la journée de recherche prix, consommation et culture(s), IAE de Tours, vol.16, pp.81-100
, Les connaissances sémantiques des prix : existence et rôle dans le processus de formation des prix de référence internes. Actes du 23e Congrès international de l'AFM, 2007.
Etiquetage collaboratif et nuages de mots : Quels apports pour les sites marchands ? Actes de la 6ème journée nantaise de recherche sur le e-marketing, vol.14, 2007. ,
Se souvenir des belles choses" : Vivre des expériences de souvenir au sein d'une communauté virtuelle de consommateurs, Une étude exploratoire sur un forum de passionnés de matériel informatique, pp.17-19, 2008. ,
Are consumers really decided to make green choices? Explaining the perceived environmental harmfulness / behaviour consistency, Proceedings of the 41st European Marketing Academy Annual Conference, 2012. ,
URL : https://hal.archives-ouvertes.fr/halshs-00743485
L'efficacité de l'étiquetage environnemental : résultats d'une étude quasi-expérimentale exploratoire, Actes du 28e Congrès international de l'AFM, pp.9-11, 2012. ,
Les dirigeants influencent-ils la diffusion d'informations sur la RSE ? Actes de la 12ème Conférence Internationale de Gouvernance de l'AAIG, 2-3 mai, 2013. ,
Renforcer les intentions d'achat et les consentements à payer grâce au sentiment d'affinité du consommateur envers un pays étranger, Actes du 29e Congrès international de l'AFM, pp.16-17, 2013. ,
L'endossement de responsabilité, une clé de l'efficacité des étiquettes environnementales, Actes du 29e Congrès international de l'AFM, pp.16-17, 2013. ,
, Les albums de musique évangélique : des racines et des ailes. Actes des 12èmes Journées Normandes de Recherche sur la Consommation, pp.28-29, 2013.
L'impact des changements de dirigeants sur la performance RSE des entreprises françaises cotées, 2014. ,
Effet des changements de dirigeant sur la performance RSE des entreprises cotées : Le cas français 1999-2011, Actes du Congrès des IAE, pp.10-12, 2015. ,
The effect of CEOs' turnover on the CSP of French firms. Actes de la 15ème Conférence Internationale de Gouvernance de l'AAIG, pp.17-18, 2016. ,
URL : https://hal.archives-ouvertes.fr/hal-01447310
L'impact de la notoriété perçue d'une problématique environnementale sur l'intention de modifier sa consommation, Actes du 32e Congrès international de l'AFM, pp.18-20, 2016. ,
, et 2) Marketing et Management International, Coordinateur du Master 1 Management, 2008.
Assistant de rédaction de la revue Décisions Marketing Relecteur ad hoc pour les revues : ? Recherche et Applications en Marketing (CNRS 2 -FNEGE 2) ? Décisions Marketing, 2009. ,
, Journal of Cleaner Production (FNEGE 3) ? Journal of Consumer Marketing (CNRS 4 -FNEGE 4) ? Revue Française du Marketing (FNEGE 4) ? Recherches Qualitatives Relecteur régulier pour les Congrès Internationaux de l'AFM depuis, 2011.
, Management International -Master, vol.1
, Marketing -Master 2 AE, Licence 3 éco-gestion Management International des Affaires -Licence 3 Eco-Gestion